Squid Game, the Korean dystopian-survival thriller, has been viewed by 111 million "fans" since it hit screens on September 17, per a recent tweet from the streamer's official account. It has also taken the No.1 spot on Netflix in 94 countries globally.
The drama has poached the title last held by lascivious period drama Bridgerton, which had 82 million households entranced in the first month after its release.
"Today, Squid Game has broken through beyond our wildest dreams," says Minyoung Kim, vice president of content for Netflix Asia Pacific (not including India).
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn— Netflix (@netflix) October 12, 2021
Netflix's numbers don't come without stipulations, however. For one thing, these stats come from Netflix itself and haven't been verified by any outside source just yet. Also, Netflix's metric should be noted: the company counts viewers as any account that has sat through at least two minutes of a show or movie.
Yet, despite potentially hazy figures, Squid Game has acquired number one place on the streaming platform. The show's success can hardly be denied: it's a pop culture phenomenon, launching memes, trends, and discussions worldwide.
Mashable has reached out to Netflix to clarify the definition of "fans", and will update this article if we hear back.